Humans are social beings, and with the adoption of technology, people have gravitated towards the use of technology to connect with one another. The various technologies that are used for this process are referred to so social media platforms. People typically create content in various forms – pictures, videos, text, etc. to interact and engage with one another.

Businesses and personal brands can take advantage of this behavior and build a pillar with connection, interaction, and customer data being at the core of their strategy to promote their businesses, build community with your target audience, and drive traffic to your business.

Social media marketing uses social media and social networks—like Facebook, X platform (formerly Twitter), and Instagram—to market products and services, engage with existing customers, and reach new ones. While social media marketing is incredibly valuable and beneficial to your business growth, your strategy will differ based on which social networks your audience are on.


Activating your social media marketing strategy is a great way to generate immense exposure for your brand and business in a cost-effective manner, some benefits include:

  • Increase trustworthiness and brand recognition.
  • Increase levels of customer service and satisfaction.
  • Foster online community and tell authentic stories.
  • Increase revenue with social commerce.


A successful social media marketing strategy will look different for every business, but here are the things they will all have in common:

  • Knowledge of your audience: Get a clear understanding of who your core target audience are, by profiling them to know what platforms they use, when they go on them and why, what content they like, who else they’re following, and more.
  • Brand identity: Ensure you have a strong brand that upon every encounter with your target audience they get to experience your brand’s unique proposition. You need to define the message you want to convey to your audience? How do you want them to feel when viewing your content?
  • Content strategy: Have a clear plan for creation, delivery, and governance of useful, usable, and effective content about a particular topic or set of topics that ensure that your messaging is crisp, you have a consistent voice and produce quality content regularly.
  • Analytics: You need to be able to better understand your customers. You can then use those business insights to take action that will inform your strategy, including who you’re reaching, the right content to share, the best times to post, and more.
  • Regular activity: Based on your content strategy, you need to create a content calendar that ensures you post regularly and are able to stay on top of engagements with your business, engage back, keep up with trends, and maintain accurate profiles.

Social media marketing is great, and can bring a lot of benefits to your business. People are mostly glued to their mobile devices these days and will check on social media for a product they intend to buy, and sometimes get advice social media.

Leverage social media in adding value through useful, informative, and interesting content that will organically promote your business. You will be amazed at the level of conversions you can get from an organic content on social media.