As mobile penetration deepens across Africa, people depend more and more on leveraging technology for almost everything including searching for a product, service, and/or business. Today, running a shop or having a fancy or functional website is a waste if customers cannot find you.

Are you a business owner, looking to attract more customers and increase your online visibility?

One essential way to generate more leads and sales is Search engine optimization (SEO). There is so much potentials on the African continent but you can’t be everywhere all the time, one way to connect with potentials customers in far away anywhere is to have an online presence – and people search a lot!

Search engine optimization (SEO) is how you help customers find your site when they search on Google, Bing and Yahoo. By building your site the right way and optimizing your keywords, you’ll drive more traffic to your page and generate more sales.

But before we go on, let me sound this note of warning: Be patient.

Do not expect fast results, what works today might not work in two or three years. You need to stay up to date. Also, most users won’t make it past the first page of search results. A good position means appearing on the first two pages of search results.

Ways to rank higher

1. Conduct research to find relevant keywords and target them

Make a list of relevant keywords based on your industry, target audience, and competitors. Think about the words your clients are likely to use when looking for your products or services on the web. You can also use a Google Ads product called Keyword Tool to find more keywords to build your list.

Use your keywords on each of your website pages to help them rank higher when prospective customers search using those keywords.

2. Improve Your Website Content with Target Keywords

Start by focusing on your unique offerings once the target keywords have been identified. To rise above the pack in web searches for your industry, look for words that correspond to your market differentiators such as your unique offerings or geographic location.

Use your target keywords in the titles, meta descriptions, headings, and content of your pages. Additionally, make sure that each page on your website has clear headings and relevant information. Optimize your URLs to be descriptive and include relevant keywords. And don’t overstuff your site with keywords.

3. Create high-quality content and publish it

You need to remember that people use search engine to find answers to their questions, tap into that. A good content strategy will also position you as a thought leader in your field.

Consider creating content in different ways, such as blog posts, infographics, videos, and podcasts, that provides quality information to your wide range of audiences. Make sure your website is mobile-optimized, with content that is formatted correctly and pages that load quickly.

Use your targeted keywords in your content and ensure that each piece is well-structured and easy to read – Make sure to update your content frequently so it stays relevant.

4. Improve Your Search Engine Rankings with Backlinks

The more sites that carry links to your site, the higher you will rank on searches. Backlinks from authoritative websites in your niche can significantly improve your search engine rankings. Ask the owners of related sites to carry a link to your site. Offer to carry a link to theirs in exchange for a link to yours.